Unpacking Research: Tackling Entomophobia
Our journey started with one big question: how do children really feel about insects, and what makes some feel afraid? We began with desk research, digging into scientific papers and studies on entomophobia—the fear of insects. We explored the psychological roots and prevalence among children, and why these tiny creatures evoke big emotions.
A Day at the Zoological Museum of Naples
To deepen our understanding, we organized a field visit to the Zoological Museum of Naples. Surrounded by captivating displays, we observed children’s reactions firsthand as they interacted with vibrant, lifelike insect specimens.
Our team captured the experience through photos, focusing on the diverse emotions—from curiosity to hesitation—that emerged when children encountered exotic beetles and butterflies. Each image told a unique story of wonder and discovery.
From Interviews to Insights
To craft an app that truly resonates, we gathered stories through interviews. Children aged 9–11, along with several parents, participated in playful conversations about bugs. Their animated responses (see video above!) highlighted common fears and surprising fascinations.
Expert Consultation
Our design process was guided by entomologists and educators. They advised us on psychological strategies and creative engagement, ensuring the app not only informs but delights children while addressing real anxieties. Their feedback shaped Buggiess into an educational journey that turns fear into curiosity.
